Last year, only 24% of college graduates who applied for a job had one waiting for them when they graduated.  As a graduating senior, that’s a very uncomfortable statistic.

I spoke with a few CRC people at Wesleyan about why they thought the number was so low and they told me that college students are generally not very good at networking.  Many students don’t get jobs before they graduate because they are opposed to networking or don’t understand it at all.

Networking is not ingratiation. A lot of college students say that they would never get a job through networking because they are morally opposed to “sucking up”.  While it’s a good thing these people are opposed to sucking up, it is a bad thing that they think sucking up and networking are the same thing.  They aren’t.

Photo Courtesy of foreverdigital

Networking is not schmoozing at a party. Many of my friends tell me that they hate networking because they feel awkward doing it.  I ask, “Doing what?”  They say, “You know, talking to random people at parties.”

First, if you’re having difficulty talking to people at parties, try drinking a glass of wine.  Second, networking is not about randomly approaching someone at a party that looks distinguished enough to be important.  That would be awkward.

So if you aren’t sucking up to people and you aren’t schmoozing at a party, how do you network?

Photo Courtesy of Steve Rhodes

• Contact people you already know in order to get in contact with people you want to know. Being personally recommended for a job or interview from a trusted source will instantly get your resume out of the pile and into someone’s hands.  The key to any job search is finding out who the people are you want to know. Whenever I apply to a job, I first search on LinkedIn for the company, see if I have any 2^nd degree connections, and then ask that connection to put me in contact with someone at that company.  If you don’t have a LinkedIn profile (which you should), or don’t think you have that many professional contacts (which is okay), there are other ways of doing this.
• Find an advocate. Ask a past colleague who liked you if they have any suggestions for people to talk to or places to look at.  There is nothing more useful than a boss that loved you, whether it was from an internship or an on-campus job that relates to the field you are interested in. These connections are vital because they will know where you should look for jobs, they will likely know people at the places you are applying, and they will want you to be successful in your job search.
• Use your network to find whether or not you are a good match. Leverage your contacts to ask around about the companies and positions you are applying for.  Learn if you are a good match by asking questions about the company, their reputation, their work environment, and the type of people that work there. By narrowing down your search to places where you would actually be a good fit, you are more likely to find a company or position that you like and a company that likes you.
• Focus your efforts on contacts, not applications. According to a handout from Wesleyan University’s Career Resource Center, over half of graduating students get their jobs through networking.  So why do so many people spend a majority of their search applying to dozens of jobs. Rather than applying to 100 jobs, contact 100 people in your network.  It’ll take a lot less time and you’ll be more likely to find something that fits your needs well.

While schmoozing at a party and an appropriate amount of flattery may not hurt your job search, it is not the most effective way to go about focusing your efforts.  Instead, find out who the people are you want to know and then leverage your network to get in contact with them.  A good handshake doesn’t hurt either.

Good luck in 2011!

Credit: The Life of Bryan on Flickr

In my last post on Facebook for the Over 40, I showed you how to change your privacy settings to keep your profile safe. Now that you are protected, let’s talk about interacting with friends and family. Here are a few tips for getting the most out of your connections.

1. Don’t be offended when your family members don’t friend you back.

Either you have already experienced this or you will. You friend your favorite nephew and, oh no!, they don’t accept your friend request. Do not take this personally. They probably have not cleaned up their online reputation yet.

Many facebook users, especially younger users, have their entire lives on facebook (they shouldn’t). Instead of feeling rejected, why don’t you point your family member to “How to Create an Exclusive Friends List”. That way, they can friend you and keep their profile private.

2. When responding to a wall post, respond on the other person’s wall.

So, someone wrote on your wall! Great! Now, how do you respond?  Maybe this tip seems obvious to you, but I’ve seen a surprising number of people respond to a wall post by writing on their own wall. This is like receiving a letter and addressing your responding letter to yourself. They will be looking on their wall for a response, not on yours.

When you receive a wall post, click “See Wall to Wall” in the bottom right corner of the box. This shows you the conversation between you and your friend. Now you can type in the response box and the comment will go directly to their wall.

3. Control your feed so you can hear from people you actually care about.

Most people don’t know that the main feed on the facebook homepage is fully customizable. Unless you really want to see everything your 40 random high school friends from 1970 are doing, let me show you how to customize your feed to show you the activity of the friends you really what to hear from.

Now, when you login, your feed will be populated with activity from the people in your exclusive friends list, saving you time sifting through random updates from people you don’t really care about.

4. Create a facebook group for your family.

Facebook groups, while often used to idolize Britney Spears, are also a great tool for families looking for a communal space online. Create a group for your family and start sharing pictures, videos, links, stories, or anything else your family would find interesting.

So now you know why you need to manage your online reputation. As an artist or as a job-seeking individual, future clients and employers are looking and you need to take control of what they see. Let’s look at a few easy things that you can do today to clean up your Facebook profile and avoid missing out on opportunities because of embarrassing content.

chug chug chug (lochnessjess on Flickr)

1. Untag any pictures you wouldn’t want your boss seeing.

Be ruthless with this. I don’t want to see any pictures of your first keg stand or the outrageously inappropriate costume you wore for Halloween.

2. Don’t let embarrassing pictures be taken of you in the first place.

If you are thinking to yourself, “I’m going to have to untag this” then maybe you shouldn’t take it in the first place. Also, there should be absolutely no pictures of underage drinking or illegal drug consumption in your profile.

3. Make an exclusive friends list for your pictures.

Most people create a “Limited Profile” list of friends, where they choose who they don’t want to see their pictures and other content. Instead of this, try creating a “Pictures Viewable” list of friends, where you choose who you do want to see your pictures. This reduces the number of random people viewing your content, because you have to consciously choose who gets to see it.

• Go to your Friends page and “Create New List” titled “Pictures Viewable”.
• Now click “All Connections” and select the friends you want to see your pictures by clicking “Add to List” and selecting “Pictures Viewable”.
• Go into your Profile Privacy Settings. Select “Custom” on the drop-down menu next to Photos Tagged of You.
• Select the bullet “Some Friends” and type in “Pictures Viewable” or whatever you named the group.
• Uncheck any networks you had selected previously.

Click here for full picture tutorial.

Now, in order for people to see your pictures, they must be manually added to this exclusive group.

4. Change your privacy settings.

Facebook, by default, allows almost everyone to see your profile. This is probably, not what you want. Explore the Privacy Settings menu and customize to your liking. In my opinion, the safer the better. Here are my suggestions:

• Limit your profile visibility to “Only Friends” or something more exclusive.
• Have your Search visibility set to Everyone, but only allow people who find you in search to see a Profile Picture, link to add you as a friend, and a link to message you.
• Create a public listing for search engines. You still want people to be able to find you, just not able to stalk you.

5. Don’t forget your profile pictures.

Even once you have created an exclusive friends list for your pictures and untagged any embarrassing photos, you still have to go in and manually delete any profile pictures that you might not want visible. Click directly on your profile pictures to browse through your Profile Pictures Album. Hit Delete Photo for any pictures that don’t meet the same criteria you used to clear up your other photos.