Happy New Year by coquetboy on Flickr
Happy 2010! After four months abroad in Spain, I am back in the United States, settling back into Chipotle burritos, big SUVs, free tap water at restaurants, and going to bed at midnight instead of 6am. And it’s great. Although it’s not great that I haven’t written since December, but it’s a new year! So here are 10 new thoughts on the emerging trends of 2010.

1. Twitter will remain unpopular among college age students.
2009 has been the year of twitter. Twitter traffic grew more than 1300% from Feb ‘08 to ‘09. However, one demographic remains dubious towards adopting another social media platform: college-age students.
Twitter should be used for developing professional networks and college age students are (usually) not thinking about their professional networks or careers (past their GPAs). For personal networks, twitter does not do anything that facebook doesn’t also offer. Which leads me to my next prediction…
2. Twitter will be bought.
My brother will argue with me on this one, but I think that Twitter has to monetize next year or they will be bought by Facebook. And if they haven’t made profits yet, I don’t see them doing so in 2010.3. LinkedIn profile expansion among college-age students.
More students will create LinkedIn profiles. However, they will miss the point completely, using it as an electronic copy of their resume rather than a networking tool because (see #1, they don’t think about their professional networks until after college).
You’ve heard of the horror stories of students getting fired from their jobs for saying bad things about their bosses on Facebook.

In 2010, students will be more aware of their online reputation, increase their privacy settings across the board and cut back on the incriminating keg-stand photos.
5. Explosion in sales of E-Book Readers and 3D TVs.Anyone seen Avatar? Heard of the Kindle? This one is kind of a given, with all the predicted CES hype around 3D TVs and E-book readers , you will be sure to see them crowding the shelves by Spring.
LinkedIn paired up with Twitter to offer cross-platform status updates. Maybe this is more of a desire than a prediction, but I want a multi-platform supported service that allows me to manage all of my social media identities from one single place. So, I predict it will happen.
The Facebook interface and user experience is sloppy. The site is difficult to navigate, privacy settings are confusing, and finding the features you want to use involves wading through pages of poorly designed interfaces (just ask my mom). The baby boomers are the largest growing demographic on Facebook. I’ve personally had to set up over ten accounts for family members who couldn’t figure it out. If Facebook wants to retain the baby boomer demographic, they’ll have to figure out a way to maintain the functionality they have while improving the user experience.
8. Google Wave will be an epic fail.
After playing with Google Wave for 3 months, I still don’t understand its purpose. I rarely check it and I don’t see many people adopting it into their internet toolbox in 2010.
9. Backlash towards telegraphic communication.
In my experience, Twitter’s 140 character limit is not a positive. It hinders any real communication or connection and what you get is millions of users sharing a lot of links and talking mundanely about their personal lives.
10. Service that combines recommendations with personal networks.
I predict that some large retailer or rental company (maybe Netflix) will adopt users’ social media profiles into their algorithms for making suggestions. This would work great on an E-Book reader: “Looking for a new book to read? Your X friends that you have interacted with the most on ______ (insert social media platform) liked: ______”.
And there you have my predictions for 2010! Do you agree? Disagree? Have predictions of your own? Leave a comment and let me know.
Disclaimer: I am not responsible for any money lost due to gambling these claims. Unless you win.
January 7, 2010 | Filed Under Post, Uncategorized | 4 Comments

The summer is coming to an end which means that many young professionals are wrapping up their summer internships or lining up a position for themselves for the fall. I had an extremely rewarding experience this summer working for PBS. I mean, who doesn’t love getting their picture taken with Josh Groban… during a workday!
Internships are all about creating lasting relationships with people in an industry that you are interested in. Whether your internship consisted of (or will consist of) making photocopies versus giving input on the user-friendliness of a website redesign (thankfully, I had the latter), social media can help you make the most out of your experience.

LinkedIn is a social network for professionals, plain and simple. No “Birthday Calendars” and no fancy bells and whistles, just a clean, powerful personal business network. With over 13 million unique monthly visitors, (and growing fast), you want to have a presence on LinkedIn.
As I said in my post on online reputation, 75% of hiring managers use LinkedIn to research job candidates before making an offer. (1) Spend 20-30 minutes and create a real profile, taking your time to fill in all the fields. Having a bare-bones profile with just your name (like so many that I’ve seen) says “I don’t care enough about my professional connections to actually spend time to let you know about me.” That is not the message you want to send.
Internships are about creating connections that will help you find “The Best Jobs”. (2) Use LinkedIn’s “Build Your Network” box to find past colleagues and classmates. You’ll surprise yourself with all the professional connections you didn’t know you had.
Twitter: who uses that, right? Wrong. While Twitter might not have found its way into your friend circle or personal networks, Twitter is a powerful tool for personally connecting with individuals in your industry. (1) Start by creating an account and following your co-workers. If they know you, they will likely follow you back. Keep in mind that unlike LinkedIn, you don’t necessarily have to have met someone personally to follow them. Make sure to follow the 5 Things on Twitter You Shouldn’t Do.
So you have a bunch of colleagues following you, now what? (2) Decide what you want to tweet about. For example, say you are interested in sports marketing. (3) Set up a Google Alerts for “sports marketing”, “nike advertising” and “adidas ad campaign” (just examples), (4) start following sports marketing blogs, and (5) then tweet any interesting articles or links that you find. You will begin to connect with other professionals in your field, creating helpful relationships that you can use when it comes time to search for a job.
Blogging requires dedication, perseverance, and a genuine interest in a specific topic. If you have those qualities, then starting a blog is a good step towards establishing yourself as a valuable resource in your field of interest. (That’s what I’m trying to do!) Here are a few resources:
- David Spinks lists 14 Ways a Blog Will Help You Get a Job, which summarizes nicely what employers see when they look at your blog.
- Still Indie has a good guide on How to Start Your Own Website.
- Problogger.net has thousands of resources to help you get started.
My number one piece of advice is to just try it. I was convinced that I wouldn’t enjoy having a blog until I started writing about what my PBS internship was teaching me about social media. If you find that you aren’t passionate about what you chose to write about, write about something else. Use your blog to find out what you are truly passionate about.

Internships are a perfect time to explore what you may or may not be interested in. Take advantage of them while you still can! Use social media to create and maintain connections with colleagues and professionals and to deeply investigate an industry you might be interested in joining in the future.
August 14, 2009 | Filed Under Post, Uncategorized | 2 Comments