Jobless by khalilshah on Flickr

Industries are in a period of flux and college grads are facing the worst job market in years (sorry!). Traditional media is failing and the poor economy is forcing companies to re-define themselves. As David Carr puts it, “[The] feeling of age, of a coming sunset, is tough to avoid in all corners of traditional publishing.”

So what can you do? Stay informed.

The rules of the game are changing, so when it comes time for a job search, interview, or a deal with a new client, you have to show that you really know your industry.

It easy to get so overwhelmed with the amount of information out there that you end up shying away from it instead of learning from it. Think of social media as an opportunity to learn rather than an obligation.

I am interested in how independent creative minds can use social media to build communities, brand themselves, and ultimately increase sales. So, I followed leading creative minds on twitter, asked questions, read blogs, wrote blog posts, shared links, and got hired to consult by an independent artist on her web design and social media strategy. If I can do it, then you can too.

If the internet age has proved one thing, it’s that if you don’t keep up, you will be left behind. Progress waits for no one.