Credit: Jordan Brock on Flickr

You might still think of Facebook as “that social network for college students” but in the past few years it has become much more than that.  Over 2/3 of Facebooks users are out of college and the fastest growing demographic of users is those 35 years or older.  What does that mean for you?  Well, if you are a college student, you probably have received (or will receive) a friend request from your mom, and if you are a mom, you’re probably feeling like you are missing out on your child’s life.  With 13.9 billion minutes spent on Facebook in April alone, you might have reason to feel like you’re missing something.

There are plenty of guides online for beginners using Facebook. Facebook for Beginners has a good list of guides available online.  If you are looking to do something specific, just type your question into Google and chances are you will find an answer.  I don’t want to regurgitate basic how-to’s that you can find online.  Instead, let me tell you:

The default privacy settings that you want to take a look at: (1) Profile, (2) Search, and (3) News Feed and Wall.  Of the three, you are probably most worried about your Profile Settings.  This area controls who can see you and what specific people can see about you.  Let’s start there!

1. Profile Privacy

The default privacy settings for Facebook allow for everyone to see your information.  You probably don’t want this.  Go through and change the drop-down menu to “Only Friends”.  You have to select this for every element of your profile.  Facebook calls this “increased customizability”, I call it “annoying”, but whatever. Make sure to changes the settings for your contact information as well.

Quick Tip: Still unsure whether your profile is actually private?  Test it!  Type a friend’s name next to the “See how a friend sees your profile” box and Facebook will show you how they would see your profile.

2. Search Privacy

Search visibility depends a lot on the purpose of your facebook account.  Take a minute and ask yourself: why am I on facebook?  Through Search Privacy, you can control who can find you in a search.  I often recommend being searchable, just not viewable.  That way, people can find you if they want, but you control what they see.  Here are the settings I suggest:

3. News Feed and Wall

The last section of your privacy settings, News Feed and Wall, gives you some control over what your friends see on their Feed (their Facebook homepage).  I unchecked all of the fields on my account, but it is really your choice.

Have you Googled your name recently? While self-searching might seem a little narcissistic, it is becoming a vital practice in managing your personal brand and cleaning up your online reputation.

Managing your online reputation is becoming more and more important, whether you like it or not. Penelope Trunk writes that you do not have to quit your day job to pursue a career in art. To help maintain or obtain that day job, let’s look at some of the things you can do right now to start cleaning up your digital dirt.

1. Start by Googling Yourself

If your employers are going to be googling you, then you should know what they are going to see. This preliminary search will give you an idea of where you stand with your online identity. Is there a lot of embarrassing stuff out there about you? Is there nothing out there about you (this is an equally important problem that I will discuss later)? Set up a Google Alert that will let you know every time a new search result appears with your name.

2. Make a list of your online profiles

Compile a comprehensive list of all your profiles on social networking sites and any other profiles that might come up in a search for your name. The object of managing your personal brand online is not becoming invisible, but rather controlling what future business contacts, employers, and colleagues will see. For profiles and accounts that you do not want to show up in search results, simply use an ambiguous display name and avatar. Use Google to remind yourself of profiles you might have that you forgot about.

3. Clean up your “Big Three”

If hiring managers are looking on LinkedIn, Facebook, and Twitter, then you definitely want to be visible in those places.

Being on these sites can give you a leg up against the competition, but only if you are conscious and cautious of the material posted. When considering any social network, keeping in mind that privacy is a precaution, not a solution. If content is online, then it is accessible one way or another.

When I say “rapper”, what do you think of? Probably not a preteen girl spittin’ rhymes about how she isn’t ready for a boyfriend yet. This documentary might change that.

PStar (Credit: ewphoto on Flickr)

P*Star Rising is a documentary by Gabriel Noble that follows the growth (literally) of a 9-year-old female rapper from Harlem named Priscilla Diaz, stage name: P*Star. While I don’t know if I would have picked a name for a 9-year-old that produces google searches about the adult entertainment industry, I was instantly won over by this little girl’s wittiness and extremely apparent charisma. The film recently premiered at Tribeca Film Festival. Check out the trailer.

We can all learn a few things from P*Star, the artist, and Priscilla Diaz, the girl.

Connections make you or break you. P*Star wasn’t born rapping (although that would be pretty sick). She didn’t get signed by a record label because of her musical genius. She got signed because her father, an ex-rapper from the 80s, knew the right people.

While most of us aren’t lucky enough to be born into families with connections in the field of our choice, we can use social media to forge connections with people that will help advance our career. Start seeking out people on Linkedin, Facebook, and Twitter that will provide you with an outlet for your work. Maybe it is a museum curator, or a record producer, or an employer. Join the communities that these people are part of and start a conversation. Make a connection by asking questions or establish yourself as competent by answering other people’s questions. The questions can lead to an email, the email to an interview or audition. Most successes don’t come from luck; they come from someone saying “Hey, I know this great person you should hear about.”

You can’t do it alone. There are going to be hard times. Really hard times. I don’t care how strong you are, you can’t believe that you are going to make it without some support system. Whether it is monetary or emotional support, you need someone that will always be stable, because there will be times when everything else is not.

Have an interesting story. The thing I like most about P*Star is that she has a story. She grew up in poverty with a heroine-addicted mother and cocaine-selling father. Her father cleaned up his act and took her in, teaching her how to rap. She had her first gig when she was 6, was signed to a record contract at 10, and now has a leading role on PBS’s revival of The Electric Company. Find some things, or a series of things that make people go, “Cool!”

Originally published on StillIndie.com