Credit: The Life of Bryan on Flickr

In my last post on Facebook for the Over 40, I showed you how to change your privacy settings to keep your profile safe. Now that you are protected, let’s talk about interacting with friends and family. Here are a few tips for getting the most out of your connections.

1. Don’t be offended when your family members don’t friend you back.

Either you have already experienced this or you will. You friend your favorite nephew and, oh no!, they don’t accept your friend request. Do not take this personally. They probably have not cleaned up their online reputation yet.

Many facebook users, especially younger users, have their entire lives on facebook (they shouldn’t). Instead of feeling rejected, why don’t you point your family member to “How to Create an Exclusive Friends List”. That way, they can friend you and keep their profile private.

2. When responding to a wall post, respond on the other person’s wall.

So, someone wrote on your wall! Great! Now, how do you respond?  Maybe this tip seems obvious to you, but I’ve seen a surprising number of people respond to a wall post by writing on their own wall. This is like receiving a letter and addressing your responding letter to yourself. They will be looking on their wall for a response, not on yours.

When you receive a wall post, click “See Wall to Wall” in the bottom right corner of the box. This shows you the conversation between you and your friend. Now you can type in the response box and the comment will go directly to their wall.

3. Control your feed so you can hear from people you actually care about.

Most people don’t know that the main feed on the facebook homepage is fully customizable. Unless you really want to see everything your 40 random high school friends from 1970 are doing, let me show you how to customize your feed to show you the activity of the friends you really what to hear from.

Now, when you login, your feed will be populated with activity from the people in your exclusive friends list, saving you time sifting through random updates from people you don’t really care about.

4. Create a facebook group for your family.

Facebook groups, while often used to idolize Britney Spears, are also a great tool for families looking for a communal space online. Create a group for your family and start sharing pictures, videos, links, stories, or anything else your family would find interesting.

So now you know why you need to manage your online reputation. As an artist or as a job-seeking individual, future clients and employers are looking and you need to take control of what they see. Let’s look at a few easy things that you can do today to clean up your Facebook profile and avoid missing out on opportunities because of embarrassing content.

chug chug chug (lochnessjess on Flickr)

1. Untag any pictures you wouldn’t want your boss seeing.

Be ruthless with this. I don’t want to see any pictures of your first keg stand or the outrageously inappropriate costume you wore for Halloween.

2. Don’t let embarrassing pictures be taken of you in the first place.

If you are thinking to yourself, “I’m going to have to untag this” then maybe you shouldn’t take it in the first place. Also, there should be absolutely no pictures of underage drinking or illegal drug consumption in your profile.

3. Make an exclusive friends list for your pictures.

Most people create a “Limited Profile” list of friends, where they choose who they don’t want to see their pictures and other content. Instead of this, try creating a “Pictures Viewable” list of friends, where you choose who you do want to see your pictures. This reduces the number of random people viewing your content, because you have to consciously choose who gets to see it.

• Go to your Friends page and “Create New List” titled “Pictures Viewable”.
• Now click “All Connections” and select the friends you want to see your pictures by clicking “Add to List” and selecting “Pictures Viewable”.
• Go into your Profile Privacy Settings. Select “Custom” on the drop-down menu next to Photos Tagged of You.
• Select the bullet “Some Friends” and type in “Pictures Viewable” or whatever you named the group.
• Uncheck any networks you had selected previously.

Click here for full picture tutorial.

Now, in order for people to see your pictures, they must be manually added to this exclusive group.

4. Change your privacy settings.

Facebook, by default, allows almost everyone to see your profile. This is probably, not what you want. Explore the Privacy Settings menu and customize to your liking. In my opinion, the safer the better. Here are my suggestions:

• Limit your profile visibility to “Only Friends” or something more exclusive.
• Have your Search visibility set to Everyone, but only allow people who find you in search to see a Profile Picture, link to add you as a friend, and a link to message you.
• Create a public listing for search engines. You still want people to be able to find you, just not able to stalk you.

5. Don’t forget your profile pictures.

Even once you have created an exclusive friends list for your pictures and untagged any embarrassing photos, you still have to go in and manually delete any profile pictures that you might not want visible. Click directly on your profile pictures to browse through your Profile Pictures Album. Hit Delete Photo for any pictures that don’t meet the same criteria you used to clear up your other photos.

Social media has opened up a whole new world of possibilities for independent artists looking to promote their events and performances.  An individual artist can significantly increase their audience turnout without using any money by reaching out to the over 250 million active users on Facebook.   These tips will help you start thinking creatively about using Facebook as all the possibilities are still being discovered.

1. Use your fan page

Your fan page is like your base of operations.  This is your home on facebook where fans can learn more about you and your upcoming events.  With Facebook fan pages, you are able to “Target Your Update” to a specific area when sending messages.

For example, say you are going on a 5 city tour in New England.  You could send one message to all the states in New England, a different message to each city you are visiting with more specific information, and a general wall post with comprehensive details for your fans to see.  Make sure to follow the 5 Rules for Artists Using Social Media.

Tip: To increase your # of fans, try having a sign-in/sign-up sheet at each of your events so that you can email attendees thanking them for coming and inviting them to become your fan on Facebook.

2. Create friends lists

Facebook allows you to organize your friends into different categories, giving each of them various “tags” that help you more effectively communicate with the people that matter the most.  These are great for maximizing the support of your personal connections.  Organize your friends into different tiers so that you can send them more direct messages.

Facebook makes it insanely easy to quickly invite your 500 friends to an event.  So easy that we are constantly spammed with invites to events we don’t really care about (sorry, I’m just not that interested in your “Meatloaf and Jenga Party”).

Mass inviting guests can be dangerous because your connections that don’t really care will likely ignore you, and your friends that would gladly support you could be insulted that you sent them the “mass invite” instead of something more personal.  To avoid this, create different categories for your friends (ex. frequent supporters, occasional supporters, professional colleagues, etc.) so that your invites and updates can be marketed directly to them.

3. Hold contests before the event

Umphrey’s Mcgees Lights (TomK. on Flickr)

You want to harness the power of your fans to promote your event.  Word of mouth is viral and will help increase your exposure.  Try offering a weekly prize claimable at your event for fans that do a status update or tweet about your event.  Now your fans become your promotional partners, increasing the likelihood that they will attend and giving you viral publicity for very little cost.

Example: The Umphrey’s McGee held a scavenger hunt at the Rothbury Festival in early July via Twitter, where successful treasure hunters were rewarded with DVDs, keychains, and a hand written note from the band.

4. Collaborate with other artists

Collaborating is a great way not only to meet other artists that share your interests, but also to reach an entirely new audience that might not have known about you.  Try hosting a joint event that both artists promote.  Guest post on each other’s blogs leading up to the event, cross-link to each other’s facebook pages and websites, and feature the other person’s art on your page.

5. Do a daily raffle for free tickets

The week before your event, you want to kick promotion into high gear.  This is the time that people are finalizing their plans and you want to be on their calendars.  Create buzz by having a daily raffle for free tickets (or if it is an unticketed event, give away some other prizes).  This isn’t necessarily to get those ticket winners to come, as discounted tickets decrease attendance, but rather to give a daily reminder about your event and to create an incentive for your fans to tell their friends.

Or try this: Michelle Mangione will be raffling away a free guitar signed by Grace Slick.  To be entered you must sell 10 copies of her recently released CD.  Brilliant.