Devon Hopkins

Oops! From RIPizzo on Flickr

With all the mainstream media’s attention on social media, there are a lot of eager people jumping into the game without knowing what they are doing.  While that is one way to learn, and don’t get me wrong, I am a huge advocate of learning through experimentation, it is also useful to learn from other people’s mistakes.  Here are some common mistakes that I see every day:

1. Assuming Content Will Build an Audience

Building an audience has three basic steps: (1) The initial hook, (2) Drawing in with engaging content, and (3) Bringing them back with the promise of more.

This takes lots of time and lots of work.  No one just publishes a book and instantly becomes famous (except maybe JK Rowling), and content on the web is not different.  People aren’t going to look at your work just because online content is easier to access.

True, good content is by far the most important thing to have when trying to build an audience, but it by no means will build you an audience.

Just three days after filling the house at Boston’s Symphony Hall, where averaged priced seats run at $100 a pop, world renowned violinist Joshua Bell performed 6 classical pieces for 43 minutes at the L’Enfant Plaza metro stop in Washington, DC as part of an experiment organized by The Washington Post.  Out of the 1,097 people that walked by, only one person stopped to listen to his music.

What does this tell you?  You won’t find success with talent alone.

2. Sacrificing Usability for Design

Artists generally want a unique looking web presence.  We don’t like templates, we don’t like anything mainstream and we don’t like being forced to look like something.  That is why I love artists, because we reject the status quo and innovate instead.  But what we have to be careful of is pushing the envelope too far.  If you are going to go with something unconventional, make sure you still have the 6 Elements of a Killer Website.

3. Not Using Analytics

What do you want out of being in social media?  Blog subscribers?  Traffic?  More sales?  Don’t just blindly trust that your practices are actually helping you reach your goals.  Whatever you decide your metrics to be, make sure you are tracking them.  Google Analytics is a great tool for tracking progress (and it has easy integration with Wordpress).

4. Inconsistent Branding on Multiple Platforms

Artists want to be as prolific as possible, which means being present on all the various social media platforms.  These various profiles should not be managed as separate entities, but rather as a comprehensive representation of you as an artist.  While different platforms have different purposes, a viewer should have a similar experience and be able to access similar content on all of your social media profiles.

Last week, I showed you some artists that have great homes on the web. As an artist, it’s important to have a web presence because it is often the most effective way to connect with potential clients and fans.

No one cares how good you are if they don’t know who you are. For this post, I collaborated with my colleague and friend (oh, and brother), Teague Hopkins, MBA student at Babson’s Graduate School of Business to show creative-minded people how to get their own website.

Plot of Land

Just like you need a plot of land to build a house on, the physical space where you store the files that make up your website is your web host. Some domain registrars also offer web hosting, and while the integration may be appealing, it can make it more difficult to switch if you should have problems with either in the future. Web hosts come in a variety of flavors, but most small sites just getting started will choose shared hosting. Shared hosting simply means the web host is using one server to host multiple sites. This makes it less expensive.

they dug a hole...

A couple of businesses that offer shared hosting are BlueHost and DreamHost. Shared hosting for either of these runs about $6/month, and may require a one- or two-year contract. While both of these companies offer unlimited bandwidth and storage space, you should check these two numbers if you choose to find a different host. Storage or hosting space is the equivalent of our square footage, and simply governs the amount of stuff that you can put on your web host.

Bandwidth doesn’t have a direct analog in our physical building analogy, but in talking about web hosts it is a measure of the amount of data transferred to and from your web host in a given month. A large number of people downloading large files from your website will use a lot of bandwidth.

Once you have both a host and a domain name, you can log into your registrar’s control panel to point your domain to your new host.

Merchandise

Once your building (CMS) is up and running, the last step is to move in. Add content to your site through your CMS and check out your new website! Tell all your friends. Add links to your website to your profiles on LinkedIn, Facebook, and Twitter.

There are limitless possibilites for what to do next, but this is the extent of this primer. If you have questions about anything you read here, please leave a comment and we’ll try to answer it or point you to some more comprehensive resources. I hope you found this introduction helpful and send me an email once you’re moved in!

Designing a website for an artist is difficult. Artists are creative, playful, unique, quirky, strange, and often mildly insane. And they want their websites to be creative, playful, unique, quirky, strange, and often mildly insane.

Which is great!

However, before you go and create your cultural production of an allegorically strata-transcending disembodied experience (that’s how us artists say “website”), take a step back and make sure you have the 6 key elements of a well-designed website.

FrankChimero.com

1. Straight-forward, consistent navigation that tells exactly what the site offers

Frank Chimero is a graphic designer and illustrator. The navigation of his website is clean and simple. A website is not a labyrinth to be discovered. The main navigation should be consistent on every page so that the viewer never gets lost. The goal is for the viewer not to have to press the back button.

JaneArt.com

2. A homepage that says who you are and what you do

The homepage should say right off the bat something about you and your work. On Jane’s homepage, there are examples of her work, a blurb that describes her passion for painting, and a title image that has her full name followed by “paintings”. These are subtle things, but I know immediately that Jane is a painter and I can see what kind of paintings she does.

NatashaWescoat.com

3. A space that promotes participation

Give your viewers a chance to participate in the site. On Natasha’s website, her fans can watch her working in the studio via webcam, and she often takes recommendations from them about what they want to see. When people are involved in a process, they begin to develop a more personal relationship with the artist. If you don’t want them involved in your art, incorporate a blog and give them a space to get involved in that.

4. Clean and functional layout that highlights your art/work

ChristyHydeck.com

First and foremost, your website is about your work. Viewing art online can be just as visually appealing as viewing it in a gallery. Instead of throwing all your content into a Flickr account and calling it a day, take some time to layout how you want your art to be viewed. Christy Hydeck’s online photo galleries are easy to navigate and beautifully designed.

Pamdora.com

5. Reason for viewer to return to the site

If a viewer knows that you add content to your site on a regular basis, they are more likely to return to the site. Pam Rubert over at Pamdora adds new posts every other week, giving her fans a reason to come back and keep up-to-date on what she is doing.

AmandaPalmer.net

6. Easy ways for your audience to connect/contact you

Give your viewers an easy direct line of contact to you. Amanda Palmer uses social media to connect with her viewers. She connects through Twitter, Facebook, Myspace, Youtube, and Flickr. If your fans have to make an effort to contact you, more often than not, they won’t.

For those of you who don’t know, the Consumer Electronics Show (CES) is the biggest consumer electronics trade show of the year, held in Las Vegas, Nevada. Last year was kind of a disappointment, with most companies feeling the effects of the downturned economy and not showing many exciting products.

But this year CES is back with shiny new gadgets. You probably won’t be able to afford them, and they probably won’t actually be available until next year, but still, they are shiny new gadgets!!

So I’ve picked out some of my favorites and I’m going to tell you what they do or why they are cool, without using the words Core 2 Duo, OLED display, or HDMI.

Happy 2010! After four months abroad in Spain, I am back in the United States, settling back into Chipotle burritos, big SUVs, free tap water at restaurants, and going to bed at midnight instead of 6am. And it’s great. Although it’s not great that I haven’t written since December, but it’s a new year! So here are 10 new thoughts on the emerging trends of 2010.

4. People will actually start to care about Facebook privacy.

You’ve heard of the horror stories of students getting fired from their jobs for saying bad things about their bosses on Facebook.

In 2010, students will be more aware of their online reputation, increase their privacy settings across the board and cut back on the incriminating keg-stand photos.

And there you have my predictions for 2010! Do you agree? Disagree? Have predictions of your own? Leave a comment and let me know.

Disclaimer: I am not responsible for any money lost due to gambling these claims. Unless you win.

Jobless by khalilshah on Flickr

Industries are in a period of flux and college grads are facing the worst job market in years (sorry!). Traditional media is failing and the poor economy is forcing companies to re-define themselves. As David Carr puts it, “[The] feeling of age, of a coming sunset, is tough to avoid in all corners of traditional publishing.”

So what can you do? Stay informed.

The rules of the game are changing, so when it comes time for a job search, interview, or a deal with a new client, you have to show that you really know your industry.

It easy to get so overwhelmed with the amount of information out there that you end up shying away from it instead of learning from it. Think of social media as an opportunity to learn rather than an obligation.

I am interested in how independent creative minds can use social media to build communities, brand themselves, and ultimately increase sales. So, I followed leading creative minds on twitter, asked questions, read blogs, wrote blog posts, shared links, and got hired to consult by an independent artist on her web design and social media strategy. If I can do it, then you can too.

If the internet age has proved one thing, it’s that if you don’t keep up, you will be left behind. Progress waits for no one.

Thanksgiving Spread by CarbonNYC on Flickr

Thanksgiving is probably my favorite holiday. Who doesn’t love gorging themselves on tryptophan-filled meat and fatty casseroles (actually, common misconception: tryptophan doesn’t cause drowsiness. Your body just burns so much energy trying to digest the disgusting amount of food and drink we consume that you feel tired after.)

But Thanksgiving isn’t just an excuse to eat and sleep a lot. It is an opportunity to use your built-in network (family) to your advantage. And you don’t even have to use any awkward icebreakers like you do at networking events, because you know that every single aunt and uncle is going to ask you, “So, how’s school/class/work/job/life going?” or the dreaded “What are you going to do when you graduate?”

Don’t throw away this opportunity! You might be tempted to respond with a simple “Good” or “I’m not sure” and wander your way back over to the gloriously delicious bowl of stuffing, but try to actually have a conversation. These people are resources to be tapped and bonus: they actually care about you.

So, here’s your checklist:

Have a Happy Thanksgiving!

not quite clear on the concept by WWWorks on Flickr

It’s easy to find ourselves stuck in the grind of everyday.  We get into the same weekly routine and take little time to think about what we are actually doing (how many times have you thought to yourself: “Wow, where did the day/week/month go?”)

Are you growing?  Are you pushing yourself forward?  There is a question that I ask myself at the end of every week.  It is simple:

What did I learn last week?

The secret to moving forward, in life, in school, in a job, anywhere, is that you have to be constantly learning and growing, and be aware of that learning and growth.  Some things to think about when you ask yourself this question:

Ridington Room

We are the procrastination nation. It happens every day. You should be working on a presentation for next week’s meeting or finishing your paper for tomorrow’s class (or, more likely, starting it), but instead you end up reading FailBlog for an hour. (It’s just so damn addicting!)

Today, there was something that you should have done, but didn’t. But why? Identifying what is making you procrastinate is the first step.

I should have written a blog post last week. I did not write one. Why? Last week I read a post by Rebecca Thorman called “Stop writing about social media to be a successful blogger”. A lot of her points hit home.

There are a lot of social media “experts” (usually self-proclaimed) out there that tell you what you should or shouldn’t be doing with social media, how things are supposed to work. Rebecca nicely points out that this is “really freaking boring”.

So that got me thinking. And I thought for a while. Am I boring? Am I unoriginal? Maybe. Probably. But at least I’m doing something.

I think this is a brilliant anecdote. It is often not the brilliant minds that have success or the most talent people that get noticed. It’s the people that get things done.

So, how do you become the type of person that gets things done?

Pressure… by Casey Serin on Flickr

Most of us could use less stress. With the kind of ridiculous connectivity that we have and the expectation to be constantly “plugged in”, it’s easy to get overwhelmed. And we aren’t only worrying about things that we have to do, but things that we feel like we should do, or could do.

I’m studying abroad in Spain right now. While I don’t have as many have to dos as I do at home, the list of should dos is almost endless (talk with friends, see a bull-fight, make Spanish friends, eat paella, etc).

I am normally good at handling a long to do list, but this shift from have to do to should do has been hard to adjust to, because instead of managing my time, I just get overwhelmed with all the possibilities and usually end up wasting my entire day eating lunch (it’s actually not that hard to do that here).

This change has forced me to think of how I normally manage being overwhelmed, and to adjust that strategy to this new lifestyle of fewer responsibilities and greater possibilities.

So, here’s what we are going to do. Make a list. Making lists is how I solve problems. It clears my mind and is a great distraction when I’m bored in class or at work. This list will have three columns:

So you have your lists. Ideally you’d work from top to bottom until everything was done, but we all know that it doesn’t work like that. We procrastinate, we put things off, we don’t feel like doing things we should do, so we do things we could do instead. Let’s look at 4 of the most common problems people have when they are overwhelmed, and try to come up with some solutions for them. You might have some suggestions for these problems, or strategies that work well for you. Share them with me!